So what happened is that I went to search for “The Blair Witch Project fake or real” and the results made it seem like it was actually real. Not just content to create their own website, which is still around, I remember there being other websites created that corroborated the events in the film and added to the mythology.
The search engine game was still being worked on, something that Google was nailing but still building the user base for. Google had been around for only a year and people were still using services like AOL or search engines like Yahoo, AskJeeves, Lycos, etc… Something to keep in mind about these search engines is that they weren’t exactly too hot at bringing the most accurate search results. You see, when they were pushing The Blair Witch Project the internet was a vastly different place. This tactic was done through absolutely genius marketing that simply cannot be replicated these days. The push was that this movie was groundbreaking, that it was the most terrifying movie in a long, long time.īut what set this movie apart was that the push wasn’t just how scary it was but also the attempt to keep up appearances that the events in the movie actually happened. It was written about in high-profile magazines, it was spoken about on talk shows… It was the water cooler hot topic discussion for a while and all for very good reason. They hype around the movie was absolutely insane. I remember when The Blair Witch Project was coming out. What follows are my own personal thoughts and opinions.
There was a frenzy of people powering through incredulity and the vast majority of them arriving at a place of sheer glee and wonder.Īs I watched this mass explosion of passion and delight, I found myself going back to when the first film came out and thinking about why it still has such an impact today. This news set off what can only be described as a detonation of excitement across social media. Our own Brad Miska saw it several months ago and hailed it as the, “… game-changer horror fans desperately have been waiting for” and saying that it, “… breaks the mold of traditional horror and pushes the boundaries to the absolute brink.” You can read his full review right here. Last night brought one of the most exciting horror announcements in probably the last decade: The Woods is actually Blair Witch, the third film in the franchise that began in 1999.
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